We also decided to make a second billboard poster, involving the main storyline between 'Chandelier', 'Mickey' and 'Rhino'. We used a dark background to emphasise the negativity of the storyline, and giving the billboard a gloomy look. The eye-contact between the two characters with Chandelier in the middle shows the conflict is over the female character. The slogan used on the billboard links to our magazine front cover, as this is the quote that anchors the main feature.
This was our finished product.
We took our billboard photos against a green screen allowing us to edit out the background colour and set our own. The photos were edited using photoshop, and kept with the E4 branding. When assembling the the ancillary we decided to choose individual colours for each character, allowing the audience to famliarise themselves with them.
We decided to use a billboard poster similar to the Ugly Betty one shown above. We chose a similar style because Ugly Betty is aimed at a similar target audience and is also shown on E4. I also think the way the billboard is set out, shows the different personalities of the character and this is what we were aiming for.
The E4 style guide gave us the conventions that our branding had to follow.
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